Lamkin Corporation – leading manufacturer of premium golf grips – signs World Long Drive competitor Troy Mullins as its newest brand and product ambassador to help promote the company’s products around the world, particularly the company’s new Calibrate lines, which she will help launch at the 2020 PGA Merchandise Show Demo Day held Tuesday, January 21 at Orange County National Golf Center.
Mullins has emerged as one of the most popular and recognizable figures in world of competitive long driving, having won her first World Long Drive event at the 2017 Mile High Showdown. It was here that she broke the women’s world record for longest drive with a blast of 402 yards. Mullins is still one of only four women to break the coveted 400-yard mark in competition. A graduate of Cornell University, she is also passionate about education, as she owns and operates her own academic tutoring and homeschooling business in Los Angeles.
During 2020 competitions, Mullins will use the new Sonar+ Tour Calibrate, which features Lamkin’s pioneering Calibrate Technology, creating the most prominent reminder spine of any grip ever produced by the company. It helps optimize hand placement, club face awareness, control and feel, for better shot-making and lower scores. Lamkin is expanding on the success of the popular Sonar lines by introducing Calibrate in two of its most popular models – Sonar+ Wrap Calibrate, Sonar+ Tour Calibrate – as well as the ST+2 Hybrid Calibrate.
Troy shared her initial observations about Calibrate…“In just a week’s time I feel so much more control and confidence in my short game, and obviously the long game I have, so I want to marry the two and put it together,” says Mullins of the Lamkin Sonar+ Tour Calibrate.
As part of the multi-year agreement, Mullins will appear in the company’s marketing campaigns, on social media channels and using Lamkin Calibrate grips on her personal clubs during competitions, clinics, corporate appearances and long drive content engagements. This includes the aforementioned Demo Day, wherein Mullins will elaborate on the differences between long drive versus professional tournament competition, sharing with attendees some educational pointers on generating power and the importance of the grip to overall performance. She will put on four 30-minute clinics at Lamkin’s tent on the driving range (Tee Area #1) starting at Noon and running at the top of each hour.
“Troy is one of golf’s true rising stars, as beyond everything she’s accomplished on the long drive circuit she also has her sights set on making a run at the LPGA Tour,” says Bob Lamkin, CEO of Lamkin Grips. “Anyone who generates as much power and torque as Troy understands the immense benefits of having a grip that provides traction, comfort and durability. With Lamkin grips she can go from 80% to 100% and have total confidence that her grip is working in sync with her swing to deliver the clubhead consistently and reliably.”
“Until experiencing a ribbed golf grip I didn’t realize how much I was missing out on,” shared Mullins. “The grip is the ultimate physical connection a golfer has with the club, so whether I’m competing in World Long Drive competitions or working on my short game, I need to be confident that even with the sweat and adrenaline my hands aren’t going to slip. I am so looking forward to 2020.”
Mullins joins PGA TOUR superstar Justin Rose and renowned instructor Travis Fulton as Lamkin brand ambassadors. They are among a large and growing number of professional and amateur players around the globe who rely on Lamkin grips to enhance and better their game. The brand has established its excellent reputation for unrivaled quality thanks to world-class engineering, premium materials and handcrafted, repeatable production techniques. Among the popular lines offered by the company are SONAR, Crossline, SINKFit Putter Grips, UTx and many more.
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